WeRadiate

Scene - Simplifying hangout planning by helping friend groups know what to do and where to go

Shaping the Brand Strategy and Product Identity for an AgTech startup 0→1

Designing a new feature to help operators save time in locating their sensor device

Scene - Simplifying hangout planning by helping friend groups know what to do and where to go

Shaping the Brand Strategy and Product Identity for an AgTech startup 0→1

Map - Location

Web Dashboard

Core Features

Overview

Scene - Simplifying hangout planning by helping friend groups know what to do and where to go

Shaping the Brand Strategy and Product Identity for an AgTech startup 0→1

The Task

Designing a location tagging flow, to help operators act on insights faster.

Building the app from initial insight to a ready-to-pitch product concept. Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Designing a location tagging flow, to help operators act on insights faster.

My Role

Designing user flows, understanding user’s needs, AI prompt design and evaluation to generate instructional flows and microcopy.

Building the app from initial insight to a ready-to-pitch product concept. Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Building the app from initial insight to a ready-to-pitch product concept.

Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Outcome

Reduced the time taken to find the device from +30m to 5m

Building the app from initial insight to a ready-to-pitch product concept. Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Building the app from initial insight to a ready-to-pitch product concept.

Conducting user interviews / Synthesizing data / Prototyping/ Visual Design.

Team

1 Founders, 1 PM, 2 Eng

1 Founders, 1 PM, 2 Eng

Duration

3 months

3 months

IMPACT

IMPACT

Significant boost in quality of compost and fertilizer produced

2x

Increase in the Number of Clients

Self reported increase in product trust

+30%

Increase in the Farmer's Compost Quality

CONTEXT

After receiving insights, farmers tend to spend a lot of time finding the exact site of intervention

After receiving insights, farmers tend to spend a lot of time finding the exact site of intervention

Facilities were using physical flags to mark sensor locations across compost piles.

THE PROBLEM

When the compost needed attention, operators were spending significant time locating the right pile & exact placement

When the compost needed attention, operators were spending significant time locating the right pile & exact placement

“I once spent 40 minutes trying to find the exact section of a compost pile that needed attention..”

“I once spent 40 minutes trying to find the exact section of a compost pile that needed attention..”

-John.R, Site Operator

Resulting in…

Time Lost

Time Lost

Time Lost

Errors Doubled

Errors Doubled

Errors Doubled

Knowledge bottleneck

Knowledge bottleneck

Knowledge bottleneck

OPPORTUNITY AREA

Establish a single source of truth for all site-operators and farmers for timely interventions by introducing Location Tagging

THE CHALLENGE

THE CHALLENGE

Location tagging required solving three problems at once

Location tagging required solving three problems at once

Accessibility for non-technical users

Tech Constraints

Avoiding costly hardware upgrades

THE OUTCOME

THE OUTCOME

Self tagging devices to enable a map module

Self tagging devices to enable a map module

Farmers can scan, confirm placement details, and tag a precise location.

To allow for smooth transitions and avoiding costly hardware upgrades, we tested the feature through pre-configured QR codes

Designing for two points of entry

Designing for two points of entry

New clients: Add new devices, assign to piles, tag locations

Existing clients: Tag locations on already deployed devices in the field.

New Clients - Set up/Onboarding

Existing Clients - Location tagging

Building a defined card structure

Aligning the dashboard to the users’ mental model by designing for the two ways they naturally viewed data - quick glances and deep dives.

Building a defined card structure

Aligning the dashboard to the users’ mental model by designing for the two ways they naturally viewed data - quick glances and deep dives.

PROCESS

PROCESS

Principles like ease, transparency and confidence informed how I framed the flow

Progressive Disclosure

Prepping for mistakes

Prepping for mistakes

Feedback Loops

Feedback Loops

Anticipating edge cases

Anticipating edge cases

Using AI to pressure test scenarios and expose error states

Using AI to pressure test scenarios and expose error states

VIBE CODING A MAP MODULE

VIBE CODING A MAP MODULE

I also took initiative to pitch a map module as a part of the dashboard

Using Lovable to rapid prototype and design

Learnings and Takeaways

Learnings and Takeaways

Taking Initiative

Taking Initiative

AI Prototyping

Thinking around constraints

Back to the top

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Let's ✧ make

something ✺
wonderful

PORTFOLIO 2025

Reach out to me

aashnakeswani@gmail.com

Find me on

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About

Let's ✧ make

something ✺
wonderful

PORTFOLIO 2025

Reach out to me

aashnakeswani@gmail.com

Find me on

Home

Play

About